Gatorade Digital Brand Experience /// USA
Description
For several years, I worked on Gatorade’s digital brand experience, creating interactive content around sport, performance, and product storytelling. The platform evolved over time, but the goal remained the same: make the brand feel active, useful, and engaging rather than simply promotional.
Year
2018
Role
Art Direction Creative Direction
Agency
Demodern
Recognition
FWA of the Day
Facts
5 locations across the USA /// 4 interactive installations
Contact
Based in Cologne
Working with teams everywhere.
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