The Lost World Aquarium /// Atlantis Dubai
Description
MINI wanted to launch the Concept Aceman in a way that felt as playful and unconventional as the car itself. We created a drivable digital world where visitors could explore, play, and experience the car as part of the environment rather than simply looking at it.
Year
2022
Role
Art Direction Creative Direction
Agency
Demodern
Recognition
ADC Germany /// Gold
Deutscher Digital Award /// Gold, Silver & Bronze
The Lovie Awards /// Bronze + Silver recognition
The Webby Awards /// 2× Nominee, Best Brand Integration FWA of the Day
Facts
2× the reach of the physical Gamescom event.
Contact
Based in Cologne
Working with teams everywhere.
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