The Next Superhero, Rexona /// Mexico
Description
The Next Super Hero was an interactive advergame designed around participation rather than passive advertising. Players entered a stylized digital world, completed challenges, and became part of the campaign through play.
Year
2012
Role
Animation
VFX
CGI
Agency
Grupo W
Recognition
Círculo de Oro /// 2× Gold
FIAP /// Bronze, Online Games
Awwwards recognition
Webby nomination
FWA of the day
Facts
One of the earliest playable brand experiences in my career.
Contact
Based in Cologne
Working with teams everywhere.
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